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May 10, 2007

stay tuned

Th Ad Council and the Federal Voting Assistance Program are launching public service announcements (also known as TV ads) "to promote youth civic engagement. ... An extension of their ongoing campaign to encourage young adults to exercise their right to vote, the new PSAs urge young adults to become involved in their communities by voting, volunteering and becoming informed about current events." The press release cites our 2006 survey:

According to FVAP, during the last twenty-five years there has been a dramatic decrease in voter turnout among 18-24 year-olds. In addition, a 2002 report conducted by The Center for Information & Research on Civic Learning & Engagement [CIRCLE] found that 57 percent of American youth aged 15-25 are completely disengaged from civic life and politics.

May 10, 2007 12:23 PM | category: none


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