« February 9, 2004 | Main | February 11, 2004 »

February 10, 2004

political consultants

A Washington Post article suggests that perhaps Howard Dean's former campaign manager, Joe Trippi, decided to spend huge amounts of money on television because he is a partner in the firm that places ads for Dean's campaign, and it captures a percentage of every advertising dollar. In contrast, money spent on door-to-door canvassing, events, phone banks, and mass mail does not enrich Trippi personally.

Trippi denies a conflict of interest and emphasizes that all his decisions were vetted by others. I don't much care whether he's guilty or innocent as an individual. I'm more interested in the general problem of consultants' conflict of interest . There is a lot of evidence that door-to-door campaigning wins votes, but hardly any evidence for the effectiveness of TV advertising. Canvassing is also more likely to increase overall turnout, which is good for democracy. Since candidates could win by putting money into canvassing, one would expect them to do so. But not if their consultants advise them to spend on broadcasting--which enriches them personally.

Consultants reply as follows (I quote from the Post): "Although some disreputable practitioners may pad bills, other forces work against such behavior. Because ad strategists tend to make more money the longer a candidate stays in a race, it is self-defeating to spend wildly early on, they say. Moreover, winning is the best calling card of all: A successful campaign tends to burnish a media consultant's reputation and put the consultant in demand for the next election cycle."

The pressure to win has some influence on consultants, but it is only one factor among many. Besides, the reelection rate in Congress is at least 83%, so most consultants work for candidates who are bound to stay in the race until the end, and then win. Yet they choose to spend their money on advertisements rather than campaign techniques that would strengthen democracy.

Posted by peterlevine at 12:05 PM | Comments (2) | TrackBack

Site Meter